Spec Ad

Client: Johnson’s Baby is a leader in skincare research and an expert in baby product development. They have a line of products with high-quality ingredients that are proven to be safe for babies’ skin, hair, and eyes.

Audience: Parents of young children ages 0 – 2 years old. They want to purchase the highest quality products for their children.

Tone: Friendly, Sincere, Knowledgeable, Helpful

Goal: To help the gym increase sales leads and membership numbers.

Approach: The piece is meant to catch the reader’s eye quickly with the large headline that promotes the free trial pass. This will likely encourage them to read on to find out what the pass is for in hopes of encouraging members of the target audience to take advantage of the trial pass, ultimately leading to increased membership sales. The imagery quickly lets the reader know that the piece is some type of fitness promotion.

Design by: Casa De Lyssa Digital Designs