Spec Ad

Client: OMEGA-Hero is an online company that sells a variety of health supplements and vitamins.

Audience: Adults ages 50 - 80 who were previously fit, but have been struggling recently with stiff, achy joints. Their doctors recommended this supplement and they’ve visited the site to learn more, but are unsure if they want to purchase because they have never taken a supplement before and are skeptical about whether it will work for them. They reach this landing page from a retargeting ad.

Tone: Reassuring, Hopeful, Positive, Down to Earth

Goal: To encourage purchase of a 1-month supply or save money by upgrading to a 6-month supply, which gets them an additional 6 months for free.

Solution: The page encourages the purchase by informing the reader about what the supplement can do for them and how effective it is. It also makes note of several deep benefits they will experience when they find relief from their pain. The green color scheme symbolizes the supplement being a natural product and the photos reach the target audience by depicting grandparents enjoying quality time with their grandchildren, free from joint pain.

Design by: Ayoung Designs