Spec Ad

Client: COVERGIRL is a leader within the industry, selling a variety of affordable and fashion-forward cosmetics while striving to be inclusive and encouraging self-expression.

Audience: Makeup lovers ages 24 - 40 who regularly purchase beauty items at their local drugstores. They enjoy purchasing items that help them to always look their best by enhancing their natural beauty.

Tone: Fun, Stylish, Promotional

Goal: To bring awareness of a brand-new product and encourage them to visit their local drugstore to purchase it.

Approach: A trendy and confident tone was used to catch the reader’s attention and relay the product benefits in a way that would appeal to customers looking for a more natural lipstick that still makes them feel beautiful. The imagery shows a woman confidently displaying her natural beauty with makeup that looks like it’s barely there.

Design by: Kaila Baldwin