Spec Ad

Client: Pure Impact is a sports training gym for athletes who want to improve their boxing skills. The gym offers one of the most efficient and challenging workouts in the Denver area.

Audience: Adults ages 22 – 38 years old who are fit and active. They want challenging workouts and need extended hours to help fit workouts into their busy schedules.

Tone: Exciting, Urgent, Promotional

Goal: To help the gym increase sales leads and membership numbers.

Approach: The piece is meant to catch the reader’s eye quickly with the large headline that promotes the free trial pass. This will likely encourage them to read on to find out what the pass is for in hopes of encouraging members of the target audience to take advantage of the trial pass, ultimately leading to increased membership sales. The imagery quickly lets the reader know that the piece is some type of fitness promotion.

Design by: Casa De Lyssa Digital Designs