Spec Ad

Client: Bayer is a healthcare and nutrition company with global reach. They provide products and services in pharmaceuticals, consumer health, and crop science.

Audience: Professionals who are always on the go, trying to balance busy schedules. They deal with a lot of daily stress that causes frequent headaches.

Tone: Insightful, Understanding, Knowledgeable

Goal: To create awareness of the Aspirin On-the-Go product and, secondarily, increase product sales. The challenge was to create a banner ad with 3 frames to encourage people to click the button to visit a landing page where they can learn more about the product and consider purchasing.

Approach: The frames were created to flow together, but also be able to stand alone because it is unknown which frame a customer will see first. Each frame gives the reader a chance to understand what the ad is about while letting them know they can learn more by clicking the button. The imagery shows people who look healthy, relaxed, and balanced to demonstrate what the reader can achieve if they choose to learn more about reducing their stress and headaches.

Design by: Kaila Baldwin